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Altriva AI
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Sales Implementation Enablement Deployment

Build the sales system.
Launch the team.

We implement the infrastructure, process, and execution needed to scale sales.

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How Altriva turns sales inputs into pipeline, revenue, efficiency, and growthStrategy, data, process, people, and technology feed a system build, then team enablement, then deployment — producing pipeline, revenue, efficiency, and growth.STRATEGYDATAPROCESSPEOPLETECH01SYSTEM BUILD02TEAM ENABLEMENT03DEPLOYMENTPIPELINEREVENUEEFFICIENCYGROWTHINTELLIGENCE INTO EXECUTION
Built for ambitious teams
  • B2B Services
  • Manufacturing
  • Construction
  • Professional Services
  • Technology

01The economics of building sales

Building a sales function is expensive. Proving it works is the harder part.

A mid-sized company building a lean in-house go-to-market and sales function typically needs a strategy operator to design the sales process, a sales leader to run it, and at least two sellers to work the pipeline. Add benefits, recruiting, CRM and sales software, and several months of ramp, and the business is carrying more than half a million dollars in fixed cost before it knows whether the positioning, process, and team actually convert.

That is the real risk in building sales in-house — not the salaries themselves, but paying them for two or three quarters before anyone can prove the model works.

A lean four-role build, annual employer cost

Strategy / GTM operatorBLS median, management analysts
$102K
Sales managerBLS median, sales managers
$148K
Two sales representativesBLS median range, two seats
$140K–$210K
Benefits29.9% of total compensation, private industry
+29.9%
Estimated total, before software, recruiting, and ramp
$557K–$656K

Wages ÷ (1 − benefits share). U.S. BLS median wages and the private-industry benefits share of total compensation.

Altriva gives companies senior sales architecture, implementation, enablement, AI leverage, and deployment capacity without requiring the full permanent structure on day one.

We build the sales process and workflows, implement them in the CRM, enable the people who will run them, and deploy the sales motion — through your existing team, AI-supported workflows, or sales talent Altriva helps source and place to sell for the company.

Altriva sales operating modelThree connected modules — Build, Enable, Deploy — feeding three deployment paths: the client’s existing team, AI-supported workflows, or sales talent sourced through Altriva.SALES OPERATING MODEL01 BUILDPROCESS · CRM · PIPELINEPLAYBOOKS · AUTOMATION02 ENABLETRAINING · TALK TRACKSSTANDARDS · CADENCE03 DEPLOYLAUNCH THE MOTIONMATCHED TO STAGECLIENT’S EXISTING TEAMAI-SUPPORTED WORKFLOWSSOURCED SALES TALENTDEPLOYMENT MATCHED TO STAGE
The Altriva operating model: the sales process, CRM workflows, and playbooks are built; the people who will run them are enabled; and the motion is deployed through the client’s team, AI-supported workflows, or sourced sales talent.
  1. 01

    Build

    Sales process, positioning, CRM, pipeline, workflows, playbooks, automation.

  2. 02

    Enable

    Training, talk tracks, standards, tools, operating cadence.

  3. 03

    Deploy

    The client’s team, AI-supported workflows, or sales talent sourced through Altriva.

Sources: U.S. Bureau of Labor Statistics — Management Analysts, Sales Managers, Sales Representatives, Wholesale and Manufacturing Sales Representatives, and Employer Costs for Employee Compensation (May/Dec. 2025). Strategy/operator uses the Management Analysts median as a proxy.

Read the white paper: The $600K Sales Gamble

02Why now

The market is shifting from headcount to capability.

AI and flexible talent models are changing how companies build growth functions. Senior skill, implementation capacity, and digital leverage can now be brought in when they are needed, without hiring every capability permanently — and executives are already buying this way.

That is the model Altriva is built for: senior expertise, implemented systems, AI leverage, and deployable sales capacity matched to the company’s stage.

Read the white paper: The Unbundling of the Sales Department
  • 80%

    of executives plan to maintain or increase investment in third-party outsourcing.

  • 50%

    already use outsourced services for front-office capabilities including sales, marketing, and R&D.

  • 83%

    are already using AI as part of outsourced services.

Source: Deloitte Global Outsourcing Survey 2024. Further reading: McKinsey, “Agents for growth,” 2025.

03Services

Six areas that decide whether a business scales or stalls.

Most engagements start in one and pull in the others, because the constraint is rarely where it first appears.

Let’s Talk
AI-supported sales workflowA lead moves through CRM record, qualification, automated follow-up, and pipeline stage, with an AI automation layer enriching, scoring, and sequencing along the way.AI AUTOMATION LAYERLEADCAPTUREDENRICHCRMRECORDEDSCOREQUALIFYSCOREDSEQUENCEFOLLOW-UPAUTOMATEDPIPELINEVISIBLE
How an implemented sales motion runs day to day: CRM workflows, automated follow-up, and pipeline visibility with an AI automation layer underneath.
  1. 01

    Profitability

    Pricing, staffing, waste, and the margin leaking between activity and profit.

  2. 02

    Sales & GTM

    Who you target, what you sell, how you position it, and how demand becomes closed revenue.

  3. 03

    Leadership & Operating Systems

    KPIs, ownership, priorities, and the cadence that gives leadership real control.

  4. 04

    AI & Automation

    Repetitive work identified, automated, connected, and actually adopted.

  5. 05

    Implementation

    Workflows configured, playbooks written, campaigns launched, people trained.

  6. 06

    Ongoing Optimization

    Measure, fix, automate further, and keep compounding against the KPIs we set.

04Companies we support

Selected work

Sales systems built, teams enabled, and motions deployed for venture platforms, AI companies, and consumer services.

  • Newlab DetroitInnovation & venture platform
  • ConStrat AIAI strategy & deployment
  • Pet Registration & RecoveryConsumer services

05Free diagnostic

Growth Intelligence Assessment

A scored read on where the business is losing money before the first call.

  • Scores profitability, sales systems, leadership execution, and AI readiness
  • Identifies the single constraint most likely limiting scale
  • Returns a prioritized build order, not a slide deck
Let’s TalkPrefer to start with the assessment? Take it online
Growth Intelligence Assessment scoring profileIllustrative radar of four scored domains — profitability, sales systems, leadership execution, and AI readiness — with AI readiness marked as the primary constraint.74526331PROFITABILITYSALES SYSTEMSLEADERSHIP EXECUTIONAI READINESSPRIMARY CONSTRAINTAI READINESS · 31 / 100
Illustrative scoring profile

Build the sales system you need. Decide with us who runs it.

One conversation, a direct read on the constraint, and a clear view of what it takes to build, enable, and deploy the motion.

Let’s Talkdanielle@altrivastrategy.com